How much does a qualified heat pump lead cost in France?

A qualified heat pump lead typically costs between €30 and €60 when verified by phone before delivery — versus €10 to €20 for a simple unqualified form submission, often resold to several installers in parallel.

Three factors make this cost vary: the channel (Meta Ads is generally cheaper to acquire than Google Ads, but with lower purchase intent), the targeted geographic area (a highly competitive advertising area drives up the cost per click), and the required qualification level (verifying subsidy eligibility and home status before delivery raises the cost per lead but lowers the cost per appointment that actually converts).

The right question isn't "how much does a lead cost", but "how much does an appointment that leads to a signed quote cost". That figure — the cost per acquired customer — is what should guide the choice between buying leads one by one and investing in a full generation system.

In the energy renovation sector, our client Thermo2 generated over €2,000,000 in revenue by combining targeted advertising campaigns, dedicated landing pages, and systematic phone qualification of every request before handing it to the sales team.