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Ad Budget Calculator

Start from your revenue target to get the ad budget and lead volume you need — based on average market assumptions, adjustable to your business.

Monthly revenue target (€)30 000 €
Average deal size (€)9 000 €
Appointment → sale conversion rate (%)25 %
Lead → appointment conversion rate (%)40 %
Cost per qualified lead (€)45 €

Your estimate

Sales needed / month3
Appointments needed / month13
Leads needed / month33
Ad budget needed / month1 500 €

Indicative estimate based on average market assumptions — adjust the sliders using your own data to refine the result.

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